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Showing posts from November, 2016

PBS SA Capital Group

As CEO of PBS SA Capital Group, Alexander Christodoulakis’ management is focused on a growth strategy. The main operations are alternative asset management, corporate management, corporate finance and asset financing.

When a company is in a growth stage and the financial standing and corporate strategy meet the financial requirements, PBS SA Capital acts as an ‘incubator’ or ‘accelerator, for the company, always depending on which phase the company is positioned.  Then it grows and expands the company accordingly with the financing implementation and tactical corporate management positioning. Its capabilities cater to additional tactical support in order to assist the company to better qualify for asset growth as well as repeat funding rounds.

There are healthy revenue making companies in the market who don’t always meet 100% of financial criteria from their capital providers. These companies need to add management support as well as alternative financing avenues to meet their corporate …

Energy Efficiency Initiatives in the Shipping Industry

There’s no denying the importance of the shipping industry. According to the International Chamber of Shipping (ICS), the shipping industry carries food and different goods all over the globe and contributes to around 90% of the world’s trade. Without shipping, people wouldn’t be able to get what they need to survive at an affordable price, and technology and business would come to a screeching halt. There are over 50,000 cargo ships in the world, transporting a vast array of goods from point A to point B. With all of these ships moving to and fro across the oceans, the time has come to put effective energy efficiency initiatives into action. The International Maritime Organization is committed to the safety, security, and carbon emissions of the shipping industry. During the IMO’s Marine Environmental Protection Committee’s, it was decided that a strategy to reduce carbon emissions would be put into action in 2018. Across the entire shipping industry, energy efficiency tactics must be …

The Importance of Building a Solid Brand

Whether you are a freelance writer just starting out or a CEO of a Fortune 500 company, building a solid brand that is visual to your audience is paramount to the success of your business endeavors. A powerful brand is a driving force for your company that helps create value for your company compared to others in the marketplace.
What is a Brand?
A brand is not simply a logo, though it is the foundational piece of the puzzle. A brand is a collection of all of the marketing strategies, messages to your customers, and the overall belief of your company. Your brand should define your mission and, most importantly, be consistent with the goals you’re trying to achieve. 
A Solid Brand Creates Recognition
One of the most important results of branding is improving the recognition of your company. Arguably one of the most recognizable brands is a worldwide fast food restaurant, whose logo includes golden arches. No matter what country you’re in, whenever you see golden arches you automatically re…

Keys to Running a Successful Business

What is the secret to having a successful business? It’s not an easy question to answer. Starting a business is difficult enough, but keeping a business profitable in the long-term is even more challenging. Get and Stay OrganizedOrganizational skills are essential when it comes to keeping a business in the green. Have a strategy and goal in mind and put it into action as soon as possible. Make sure your employees are informed of any systems in place and any changes in the future.
Knowing Your AudienceHave a well-defined customer that you are gearing your business to. Not every single person will benefit from your brand and become a customer, so have a good idea of who you’re catering to and keep that person in mind when you go to make decisions about your company’s future. Have a Recognizable BrandBranding is of utmost importance when it comes to driving success in your industry. Make sure your business has a creative brand and marketing strategy that will set you apart from the competit…