The Importance of Building a Solid Brand

Whether you are a freelance writer just starting out or a CEO of a Fortune 500 company, building a solid brand that is visual to your audience is paramount to the success of your business endeavors. A powerful brand is a driving force for your company that helps create value for your company compared to others in the marketplace.

What is a Brand?

A brand is not simply a logo, though it is the foundational piece of the puzzle. A brand is a collection of all of the marketing strategies, messages to your customers, and the overall belief of your company. Your brand should define your mission and, most importantly, be consistent with the goals you’re trying to achieve.

A Solid Brand Creates Recognition

One of the most important results of branding is improving the recognition of your company. Arguably one of the most recognizable brands is a worldwide fast food restaurant, whose logo includes golden arches. No matter what country you’re in, whenever you see golden arches you automatically recognize the brand symbol and think of McDonald's. Your customers should be able to see your brand and be familiar with your services and product, which makes them more comfortable with doing business with your company.

Branding Shows Your Authenticity

When creating a brand for yourself or your business, it must represent your core values to prove to the customers that you are trustworthy. When customers respond to your brand at an emotional level, these feelings solidify your brand’s worth. A brand that is put together well and professionally crafted, customers will reward you with their business.

Your Brand Improves Your Company’s Visibility

The average person sees thousands of advertisements every day from brands all over the world. Businesses rarely have a lot of time to make a great first impression. When your brand is unique and interesting, it has the potential to really intrigue people who aren’t familiar with your brand, and it reminds current customers to continue to do business with you.

Creativity Separates Your Brand From Your Competition

The best and most successful brands are creative, go against the grain, and stands out from the rest of the competition. This differentiation between your brand and the rest of like companies will create long-term relationships with your customers. People are in tuned to what companies they associate with and are likely to stick with them for a long time.

Comments

Energy Efficiency Initiatives in the Shipping Industry

There’s no denying the importance of the shipping industry. According to the International Chamber of Shipping (ICS ), the shipping industry carries food and different goods all over the globe and contributes to around 90% of the world’s trade. Without shipping, people wouldn’t be able to get what they need to survive at an affordable price, and technology and business would come to a screeching halt. There are over 50,000 cargo ships in the world, transporting a vast array of goods from point A to point B. With all of these ships moving to and fro across the oceans, the time has come to put effective energy efficiency initiatives into action. The International Maritime Organization is committed to the safety, security, and carbon emissions of the shipping industry. During the IMO’s Marine Environmental Protection Committee’s, it was decided that a strategy to reduce carbon emissions would be put into action in 2018. Across the entire shipping industry, ene...

History of the Stock Market

With some exceptions in the world, a country’s economic success relates to the health of the country’s stock market. Despite the existence of various types of “bubbles” throughout history, stock market correlates with the expectations about the performance of companies in the real world. As companies cannot always do well, the same happens with the stock market throughout its entire history. Since the early days of the stock market, “booms” and “crashes” succeed each other around the world. The effects of a stock market’s sudden and massive drop in value, can have a chain reaction and cause disruption in almost every industry within an economy. On the other hand, an up trending stock market is directly related to the positive sentiment in the economy and the increased confidence levels of businesses and investors. While this system has certainly been around for many years, it is a fairly new economic structure, having only been invented and systematized a few hundred years ago. ...

The Art of Negotiation

The art of negotiating is a critical skill to master and is necessary in order to further your career, regardless of what field you currently work in. Negotiating and effective communication skills will help you when it comes time to pitching an idea to investors, putting together a project for your company, or even requesting an increase in compensation with your supervisor. No matter what you’re vying to gain at your next negotiation, using these tactics will impress the other person and help you convince them to see your vision. Think About What You Want What are your goals for this negotiation? What is the best possible outcome for this conversation? If you go into the negotiation not knowing exactly what you want, you can't expect to have a great outcome. Have a clear idea of what it is you want, how to get it, and aim high during the conversation. Be Prepared Know what you’re going to say and be able to articulate it accurately. If at all possible, brai...

Alexander Christodoulakis

Search This Blog